Social Media Marketing/Promotion

Many people consider social media as a new marketing tool. An organization can utilize online social platforms to either market or promote its goods and services. Online social platforms centre on relations with friends, prospective clients and existing clients.Advertising We will write a custom essay sample on Social Media Marketing/Promotion specifically for you for only $16.05 $11/page Learn More Basically, when an organization begins to embark on social platform, it is unsure where to begin. This paper explains ways into which B2B organization is utilizing social media like Twitter and Facebook in promoting its products (Johnson, 2009). Online social platforms play significant roles in marketing, but these roles depend on the business as well as how the business matches the needs of its customers. They, in addition, depend on the resources the organization is willing to use in order to market and/or to promote its products. Implementing social media promoting has not been simple. A 2009 research found that about 68% of B2B organizations utilized social platforms so as to grow their businesses and improve on their decision making (Goodwin, 1991). Organizations are certainly gaining extensively from clients move towards emerging media platforms like social online sites as a method of obtaining data. At first, organizations appeared on the online platforms with conventional specific business websites. But the emergence of new social networking sites has altered the way organizations promote their products. Currently, numerous organizations have turned to dynamic social sites like Twitter and Facebook in order to promote products. At present, it appears that if an organization is not engaging social platforms, it is at risk of remaining uncompetitive and missing an opportunity of engaging many consumers. Given the economic slowdown, it is no shock that emerging social platform marketing is the sole rescue for numerous organizations ’ marketing attempts. Ideally, businesses do not have $2,000,000 for advertising but they can inject about $50,000 towards online sweepstakes that can be promoted via diverse platforms and advertising methods (Goodwin, 1991).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Besides, there are other online social sites and techniques for promotion that could be efficient and less expensive. For instance, growing and local organizations have started creating Facebook profiles and blogs rendering occasions regarding their grand activities, advertising and promotion almost free. Overall, from an organizations’ view, emerging media promotion and campaigning is a half-half position. Organizations have the opportunity of accessing and reaching out to many people while reducing their budget share on advertising (Johnson, 2009). Facebook and Twitter present an opportunity for organizati ons since they allow people to create business profiles that comprise images of products and details regarding these products. An organization can market its products on a full page on Twitter and Facebook with no additional costs. Businesses use social media to remain linked to their customers. An organization can utilize a social platform to draw users to their products. Easy emails are enough to contact prospective consumers, and allow them to view products that the business deals with (Johnson, 2009). Through social media organizations can develop worldwide relationship that aid them in discussing product strengths, need for improvement, or quality concerns and make necessary adjustments. An organization can keep its customers updated via social media. For instance when an organization is introducing a new product, it can test the product based on an online market and request response from consumers via social sites. A company is capable of communicating and getting responses fr om its clients in all phases of product development. Businesses use this approach so as to minimize cost incurred during product development instead of testing the new product in an actual market (Goodwin, 1991). Business-2-Business brands The clothing sector has numerous rivalries especially with the emerging renewal of classy jeans. Currently, different B2B brands are joining the jean market. The competitors are Blue Cult, Diesel, Earnest Sewn, True Religion and Rock. Although Diesel began operations as a jeans clothing product and also that denims are still fashionable to date, jeans are viewed not like denim brand anymore but as the urban classy brand.Advertising We will write a custom essay sample on Social Media Marketing/Promotion specifically for you for only $16.05 $11/page Learn More Among the brands and apparel firms that aim the sporty smart people only Diesel and Rock brands can be said to be direct competitors. Rock is a Japanese firm that manufacturers and distributes denim clothing as well as other fabric options, not very fashionable in design but, in addition, likeable to middle age people (Eric, 2005). Diesel is an American brand which targets informal fashion sensitive individuals that require denim and other fabrics coupled with increased details and differentiation, both in fashion and fabric of the clothing (p. 67). Competitive Analysis Basically, Diesel has been operational for decades and has dealt with concerns in a manner that no other organization could shine it out. The fact that Diesel and Rock were expanding so much could have damaged their status as non conventional brands but nowadays the companies are struggling to defend their reputation by establishing company based network of clothing outlets where they are capable of controlling the setting where their products are sold (Eric, 2005). Besides, Diesel and Rock companies are keeping their products away from large trading stores where the products share similar setting with other brands (p. 68). Differentiation Strategy The advertising framework engaged by Diesel differentiates it from its rivalries whereas Rock portrays framework utilizing the clothing in a semi levelled situation. Diesel performs well at generating tales regarding its brands. In the youth clothes market, the sensitivity to a brand by users principally depends on the promotion campaigns especially through social media. The value displayed on the brand is determined by the technology utilized and the advertising approach that is initiated semi annually. Rock may alter its adverts for each collection but the technology does not change: models posturing in action and inscribed information about the clothing.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More An easy and old concept of clothing adverts. Rock applies also models of urban setting and all placed along tarmac surfaces and being alert (Eric, 2005). Diesel brands have retained their stories for decades and consumers even expect the company to generate winning tales rather than the classy persons posturing with descent clothing. Basically, Diesel consolidates in single setting clothing, nature and the brand. The theme and topic selected for the adverts make Diesel’s campaigns even more unique. Of late, its themes are not as original as before but still the business remains peculiar in the choosing and the intention of the advertising themes (Eric, 2005). Both Rock and Diesel clothing stores present their collection semi annually. This keeps consumers waiting for good ads regularly. The invention runs on all adverts, form necklaces to clothes and a consumer is ever anticipating different and newly generated ads from Diesel. In addition the advert initiated by the two stor es is a stuff to be desired since consumers, after decades of winning adverts, do expect something impressing and/or surprising through the newly developed campaign (Eric, 2005). In conclusion, like the other firms operating in the clothing sector, Rock and Diesel are struggling to retain their market share. Any time, a rival or an emerging clothing firm may penetrate the market and begin producing clothing as good as that produced by both stores and recruiting an advertising group in order to generate competitive marketing strategies. Bibliography Eric, G. (2005). Diesel Case Study. Journal of Communication Planning, Vol. 2, No. 1, pp. 66-72. Goodwin, C. (1991). Privacy: Recognition of a Consumer Right. Journal of Public Policy Marketing, Vol.10, No.1, pp.149-166. Johnson, G. (2009). Computer Ethics. New Jersey: Pearson Prentice Hall. This essay on Social Media Marketing/Promotion was written and submitted by user Nathalie Hawkins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

ESL Beginning Level Writing Projects

ESL Beginning Level Writing Projects These short writing  assignments  are designed for  lower level classes  and give students an opportunity to write about a number of basic subjects including: studies, hobbies, travel, likes and dislikes, application forms, and work emails. Feel free to use the writing exercises in class or expand with further topics. Improve Descriptive Writing Students need to improve  sentence-level writing skills in order to expand into paragraphs. One problem students often face is a lack of descriptive language. Provide a list of descriptive adjectives, prepositional phrases, descriptive verbs, and adverbs and ask students to expand simple sentences into more descriptive language.   Descriptive Writing Exercise Use the following phrases to expand the simple sentences by adding  details with adjectives, prepositional phrases, and adverbs:   in the morning, slowly,  twice a week, down the street, at the moment, sweetly, fun-loving, a quick game of, quickly, difficult, long hot The children played soccer.I take classes.The man is singing a song.I get up early and take a shower. Application Forms Help students become fluent in understanding and filling in forms. If students are preparing for job interviews, create an extended application form using a standard job application template. Heres a less ambitious exercise to get students started. English Studies You want to go to a language school to study English. Fill in the application form. Finish the application form with a short paragraph about why you want to learn English. English Learners Plus Last NameMr./Mrs./Ms.First Name(s)OccupationAddressZip codeDate of birthAgeNationality Why do you want to learn English? Home Stay Program You want to stay with a family while you study English. Fill in the application form. In order to find the right family to stay with, write about your interests and hobbies. Family Exchange Last NameMr./Mrs./Ms.First Name(s)OccupationAddressZip codeDate of birthAgeNationality What are your hobbies and interests? Emails and Posts Students should also feel comfortable making short posts online and writing emails or informal letters.  Here are a few prompts to help them practice: You are on vacation at the beach. Write an email to your friend about your vacation.Write an email to a close friend with some new information about another friend.Post a comment on social media about a topic you are interested in.Write a short blog post to let your online friends know about your latest hobby. Short Emails to a Colleague Many students also need to use English for work. Provide prompts for students to help them practice writing work-related emails. Here are a few suggestions: Email a colleague to arrange a meeting for next week. Remember to arrange the time and meeting place.Reply to a colleagues email about a problem at work. Be sure to provide a solution or some advice about the problem.  Contact a business to ask some questions about one of their products. Use product and technical information found on the internet to ask more precise questions.   Continuing the Discussion Students should also practice carrying on a conversation via email. Use short prompts loaded with questions that demand a response: Read this email from your friend and respond to the questions: So, the weather has been great and we are having a fun time here in Switzerland. Ill be back at the end of July. Lets get together! When would you like to see me? Also, have you found a place to live yet? Finally, did you buy that car last week? Send me a pic and tell me about it! Comparing and Contrasting Help students become familiar with comparative language by asking them to use specific language such as subordinate conjunctions or connective adverbs. Here are a few suggestions: coffee/tea - even though, however, butshopping / hanging with friends - while, on the other hand, yetplaying soccer / watching TV - although, similarly, andcooking/eating - though, also, so,  studying English / studying math - like, even though, and The key to helping lower level students with writing is to keep the task very structured. Teachers sometimes ask students to produce longer writings such as essays before students have control of sentence-level writing skills. Make sure to help them build the skills before they move on to more ambitious writing tasks.

Four Advantages of Single-Sex Schools

Four Advantages of Single-Sex Schools A lot of research has shown that single-sex schools have a great deal of advantages. for students, with benefits ranging from confidence and empowerment to new activities and higher levels of achievement. For example, on the whole, girls and boys who are educated in single-sex schools gain more confidence than their coed peers. In addition, they make academic gains above those in co-ed schools. They also learn to gravitate towards untraditional areas that are not always accepted for their gender. For example, boys learn to love literature in boys schools, while girls in girls schools feel more comfortable with math and science. Though its hard to generalize about all single-sex schools, here are some commonalities that tend to characterize many single-sex schools: A More Relaxed Environment Despite the fact that many boys and girls schools are at the top of their game academically, they often have a more relaxed environment. This relaxed environment is created, in part, because boys and girls dont need to worry about impressing the other gender. The students can be themselves in class, and they can speak openly and honestly. At the same time, students in single-sex schools are often more willing to take risks because they do not fear falling on their face in front of the other sex. As a result, the classrooms in these schools are often dynamic, free, and bursting with ideas and conversation, all hallmarks of a great education. While teachers in co-ed schools sometimes beg their students to contribute to class discussion, this is not true in single-sex schools a great deal of the time. Fewer Cliques Though it is not always true, sometimes single-sex schools can help reduce cliques, particularly in girls schools. The girls again do not have to worry about impressing boys or seeming popular, common concerns in middle and high school. They can instead concentrate on their studies and being open to befriending the other girls, and there are often fewer cliques as a result. Though the stereotype about boys schools is that they are rough-and-tumble places in which boys are hazed, the reality is often quite different. While one cant generalize about all boys schools, in general, boys schools are places that do not involve hazing or cruelty. Boys in an all-boys environment tend to  not form cliques because they dont have to appear cool, and they are often more generous to their peers as a result. In many boys schools, there is room for all kinds of boys, and the less socially mature students are not punished, as they might be in a single-sex school. A More Tailored Curriculum The teaching at a single-sex private school can be tailored to all girls or all boys, and the ability to tailor the curriculum allows teachers to design classes that have the potential to really reach the students. For example, at boys schools, teachers can teach books that are likely more of interest to boys and find books that speak to boys and their concerns. For example, a class discussion of Hamlet in a boys school can involve a study of a boys coming-of-age and of father-son relationships. In a girls school, students can read books with strong heroines such as Jane Eyre or look at books such as The House of Mirth  that touch on how womens lives are affected by prevailing attitudes towards women. While such discussions are possible in co-ed schools, they can be more open and concentrated in a single-sex school. The Loss of Gender Stereotypes In addition, students in single-sex schools can gravitate without embarrassment towards untraditional subjects. In boys schools, male authors can come in to speak about their writing, and the students can ask questions without feeling embarrassed about being interested in writing, a subject that they might shy away from in a co-ed school. The same holds true for the arts, including visual arts, music, drama, dance, and even digital arts. In a girls school, female scientists and mathematicians can offer their experience, and girls can be interested without fearing that they appear dorky or unfeminine. The examples of how single-sex schools free students from gender stereotypes are endless. In addition, teachers in single-sex school can use methods that might interest their students. For example, in a boys school, they can use techniques that draw on boys energy, while in a girls school, they can offer the kinds of feedback that girls are most likely to accept. While each child is different and there is no one school that is right for all kids, there is no doubt that single-sex schools offer a great deal of advantages and a special atmosphere that encourages kids to feel comfortable and to learn. Article edited by  Stacy Jagodowski

Analysis of Fund Management in China Research Paper

Analysis of Fund Management in China - Research Paper Example    Therefore, retail investment funds are a type of mutual funds where various individuals pool their asset together in order to access investment opportunities that would not be obtainable to them. Retail investment funds in China Retail investment funds have gained popularity in the emerging market because in the fifteen years ago few people were unaware of the existence of the retail investment funds (Jeffrey, 2010). Individuals could not purchase listed securities in the market because extremely few countries had the stock market and others had relatively little trading. Fund management is the management of financial assets on behalf of a client that involves the selection, buying and selling of financial assets. Meanwhile, it involves the collection and re-investment of any income from assets that deals with any certificates and paperwork (Fraser, 2011, 87). The Retail Investment Funds involve offering details of the performance of the fund to the client that involves both ret ail and wholesale.   Over the past 20 years, the retail investment retail has promoted the fund's sector in emerging markets by working closely with institutional investors, investment banks and the government regulators. Mangal and Sunil (2011, P. 190) indicate that the retail funds play a key role in mobilizing large volumes of private capital for equity investment in the stock markets and stimulate the growth of securities market in China. Meanwhile, they assist in improving small and medium-sized corporate to access external equity and get management advice. The retail investment development and opportunities are gradually spreading to most of the population in China that attaches great significance in building real estate. According to Swati (2005, 56), the global recession affected China’s economy severely, but China is creating a favorable environment for retail funds investment schemes. Recently, Chinese people stand in line to purchase retail funds, but as the numb er of retail funds increase, the situation changes.  Ã‚  

Social psychology (within a school setting) Essay

Social psychology (within a school setting) - Essay Example Behaviorism argued that a subject matter of psychology must be firmly grounded in observed human behavior rather than in unobservable mental constructs. This approach suggested completely new theoretical structures and empirical approaches. Thus at a time it seemed that the majority of social psychologists were behaviorists, which asserts that human behavior can be understood in terms of stimulus response relationship without necessarily referring to underlying mental state. Then Gestalt inspired group dynamics (MCGARTY, 1997:1-15). He claimed that social environment is not only made up of things but of relations bettering things, Thus Gestalt's tradition promoted a concern with groups as real social entities. Another trend 'Attitude Change' came in vogue with the end of World War II. The third major Trend that was occurring in 1960s, with the breakdown of the dominance of attitude concept, was the rise of 'Attribution theory'. The ground work of this theory was laid by Heider's book, 1958 "The Psychology of Interpersonal Relation" during 1970s and became the most dominant concern in social psychology. Cognitive Dissonance (McGarty, 1997:20-26): According to Festinger, theory of Cognitive Dissonance is a deft blend of motivational and cognitive constructs. Cognitive dissonance is a type of psychological discomfort, produced by having attitudes in consistent with behavior, which creates pressure to change those attitudes. When a teacher has to mould or change children's attitude, most of the occasions, reward and punishment is applied but the previous notorious behavior is seen to be repeated in some other social context or situation. The application of cognitive dissonance theory can bring stability and positivism when applied for a purpose of attitude change. Freedman in 1965 conducted an experiment "forbidden toy" of Aronson and Garlsmith regarding the permanence of dissonance induced opinion change. Its utility in school setting is thus: If the children become aggressive when punished for touching forbidden things then dissonance should be generated in them through mild threat for that thing. So this cognitive dissonance generated in them makes the forbidden item less attractive. This mild threat will bring in them self persuasion which will lead to neutral attitude for that thing. (MCGARTY, 1997:20-26) Self-Perception VS. Cognitive Dissonance (Bem 1972:1-62) : Self-perception theory differs from cognitive dissonance theory in that it does not hold that people experience a "negative drive state called "dissonance" which they seek to relieve. Instead, people simply infer their attitudes from their own behavior in the same way that an outside observer might. Self-perception theory is a special case of attribution theory. Attribution Theory (Heider, 1958): This theory is concerned with the ways in which people explain (or

Pseudomonas Aeruginosa Essay -- Botany

Pseudomonas aeruginosa is a Gram-negative aerobic bacterium with a rod shape, belonging to the family Pseudomonadadaceae. Pseudomonas aeruginosa is a free living bacterium commonly found in soil, water, and occasionally on the surfaces of plants and the normal flora of animals (Todar, 2008). It acts as an opportunistic pathogen of humans and will infect almost any compromised tissue causing a range of infections from urinary tract infections, bacteremia, and a variety of systemic infections; especially in those with a compromised immune system (Todar, 2008). The infections caused by Pseudomonas aeruginosa can be frustrating to clinicians because of its resistance to antibiotics. Primarily a nosocomial pathogen, it is known to cause ten percent of hospital-acquired infections (Todar, 2008). Pseudomonas aeruginosa is motile by means of a single polar flagellum used for adhesion and invasion during bacterial infection. Pseudomonas aeruginosa is omnipresent in soil and water or surfaces that come in contact with soil or water; as well as all manmade reservoirs. Its metabolism is always respiratory, but it will grow in the absence of oxygen if nitrous oxide is available to work as a respiratory electron acceptor (Todar, 2008). Its most favorable temperature for growth is thirty-seven degrees Celsius, but it can grow in temperatures as high as forty-two degrees (Medscape, 2009). In nature, Pseudomonas is a fast-swimming hearty bacterium because of its flagellum (Medscape, 2009). It has very simple nutritional requirements, making it easy to thrive almost anywhere. Organic growth factors are not required, yet it can use over seventy-five organic compounds for growth (Todar, 2008). Pseudomonas aeruginosa is tolerant of many conditio... ...the best way to treat an infection caused by Pseudomonas aeruginosa, but it cannot always be prevented. Most strains are susceptible to gentamicin, tobramycin, and fluoroquinolins, but resistant strands have emerged making treatment virtually impossible (Todar, 2008). Works Cited Blackwell, Timothy S and Christman, John W. and Prince, Alice S. and Sadikot, Ruxana T. (2005). American Journal of Respiratory and Critical Care Medicine. In Pathogen-Host Interactions in Pseudamonas Pneumonia. Retrieved October 18, 2011, from http://ajrccm.atsjournals.org/cgi/content/short/171/11/1209 Todar, Kenneth PhD., Textbook of Bacteriology. Wisconsin: University of Wisconsin, 2008. Medscape. (December 9th, 2009). Drugs, Diseases, and Procedures. In Pseudomonas aeruginosa Infections. Retrieved October 30, 2011, from http://emedicine.medscape.com.

Importance of Sports and Games

Education without activities is always incomplete. A child may mug up the history textbook, but for how long? May be until the last bell of exams but if it gets a bit of interactive touch, then the same student may have such a memorization and understanding that he will not only just forget it ever in his life but also implement it in his life with an equal degree of effectiveness. The clear-cut inference is this that if the education is the car then sports and activities are the keys to drive on towards the success! Yesterday I read a newspaper report which showed the tendency oildren to remain away from all sorts of physical activities.I felt really sorry to hear this. Friends if you think that if Newton had just studied days and nights to bring to the world his greatest achievement. Importance Of Sports The importance of sports in the life of a young student is invaluable and goes much further than the basic answer that â€Å"it keeps kids off the streets. † It does in fact keep kids off the streets, but it also instills lessons that are essential in the life of a student athlete. Sports play a pivotal role in the makeup of a young athlete, especially in the middle school to high school years where student athletes are much more mature and mentally developed.Where else can a young, impressionable youth learn values like discipline, responsibility, self confidence, sacrifice, and accountability? Television, which may be the most influential tool in the lives of young adults, does not show enough of these qualities, nor is it on the Internet, or radio. Rather it is up to the parents, teachers, sports teams, clubs, and after school programs to help mold, develop, and instill these qualities into the lives of student athletes.